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A

• Annual Recurring Revenue (ARR)
• Average Revenue per Account (ARPA)
• Annual Contract Value (ACV)
• Active Users

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B

• Burn Rate

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C

• Churn Rate
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (LTV)
• Capital Expenditure (CAPEX)
• Conversion Rate
• Cash Flow

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D

• Dunning

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E

• EBITDA
• Expansion Rate

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G

• Growth Rate
• Gross Revenue Retention (GRR)
• Gross Margin (GM)

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K

• Key Performance Indicator (KPI)

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L

• LTV/CAC Ratio
• Lead-to-Customer Rate

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M

• Monthly Recurring Revenue (MRR)

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N

• Net Promoter Score (NPS)
• Net Revenue Retention (NRR)

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R

• Retention

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S

• Software as a Service (SaaS)
• Serviceable Available Market (SAM)
• Serviceable Obtainable Market (SOM)
• Sales Qualified Leads (SQL)

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T

• Total Addressable Market (TAM)

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W

• Win Rate